Combat Stress by Wearing a Pair of Jeans

Send away the stress is as easy as wearing a pair of jeans.Provided they are pants in denim products from The Don Fuller, a company of Lookatthejeans, in the province of Teramo, specialized in washing of fabrics: the Italian group has created, in fact, a pair of jeans stress that thanks to the principles and the benefits of aromatherapy is able to release stress and give strength, vitality, optimism and good humor to the wearer.

Again working in essential fashion trend : Today jeans are taking care of us and our mood. The anti-stress jeans were presented at the fair in Paris “Premier Vision” and is dedicated to the paintings, fabrics and yarns of the future. An Italian news that exploits the principles of aromatherapy during the washing of denim which will then make up the pants: jeans in particular are treated with oil of myrrh, whose soothing powers last for six months, reactivating in every wash.

Mauro Cianti, CEO, explains how they got to design the first anti-stress jeans:

“Through our ongoing research we were able to find out with a specific washing process you can have some beneficial effects using aromatherapy. It is a ‘sniff and chic’ technique that enhances the washing of blue jeans with an essence of myrrh which is fixed directly onto the fabric and stayed there for six months, renewing itself in every wash. Studies show that myrrh stimulates different sensory centers producing an effect of balance and inner strength.”

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