But what taste is to see campaigns vitalistic and full of joy. Campaigns like this that BOSS Orange has created for the spring-summer 2012 and that has been made in Brazil with a few protagonists of exception: the Brazilian model Alessandra Ambrosio accompanied, and very well also, Tony Ward and Will Chalker. There is nothing.
The truth is that the result is fantastic. Images convey the desire to enjoy the summer, the Sun, friends and also sex, without having to resort to provocation. The vividness of the Red, yellow and blue colors combined American, t-shirts and pants to remind us that the best is yet to come.
The photographer of the campaign has been Matt Jones. Below you can see the majority of the images than that compose it and the rest will find it on the Facebook page of the firm. What you think?