When we talk about sustainability and conscious consumption, we immediately think of the packaging of products, conservation, food… but everything we buy can enter into this question, including clothes.
We always have to keep in mind that buying a product is much more than what we are buying. We must always remember the values behind the goods we buy.
Thinking like that, then what would be sustainable fashion? Answering this question is a complex task, and we have to think about the entire production process of the fashion industry, the use of organic materials and the valuation of local labor.
For your jeans to be truly sustainable, it should be made with organic cotton and to produce it you need to avoid your contact with chemicals and toxic substances.
A lot of people have no idea what’s behind the clothes they buy. Control is still difficult. Know if a company has a correct industrial process, with organic fabrics, correct dyeing process without irresponsible disregard in the environment, valorization of its workforce with respect to labor laws, non use of child labor and waste utilization program, Is no easy task… As consumers we do not yet have this clear and effective enforcement data for control and decision to “use” or “not use.”
In the meantime, it is important to know how things really should be so that they are sustainable in that environment.
The jeans is truly sustainable when:
It is made with organic cotton and certified or, with reuse of jeans already in the market;
Paid labor according to labor laws and attention to work safety;
Dyeing is natural without chemicals;
Program of reutilization of the water used in the washing that for this must be without chemicals;
Recycling program for waste, reducing almost all the textile waste.
The entire production process must comply with environmental legislation and standards, seeking as a complement the best use in the use of natural resources and the preservation of nature and biodiversity.
Design must be an object of desire, avoiding the ghost of the “ecologically correct, but nothing fashionable or tacky, tacky, crooked…”
As a curiosity, the chemical dyes that attack the rivers deeply, in the sustainable process are replaced by natural dyes such as the sustainable cultivation of Anileira, source of natural indigo (the blue plant) and the cultivation of alfalfa, oats and wheat that are sources of chlorophyll , The green pigment.
We must not forget that when talking about fashion, everyone involved in the production of a clothing should be valued. The designer has all of his merits, but his final product will have much more added value if the farmer who planted the cotton and the seamstress who performed the piece are also recognized.
Sustainability as a whole is a challenge, but a possible challenge that, with the help of all, will be achieved and surpassed!
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