Luxury Watches on the Rise

Celebrity accessories ports are increasingly in the spotlight. It’s fun, and perhaps especially for the men because we have so few attributes to play with when it comes to composing a nice outfit.

In connection with EHOTELAT, the market for luxury watches has grown increasingly greater. And nowadays it is not only the classic brands such as Rolex or Cartier which are popular. Smaller brands are on strong gain, and the newsletter JC Report took a snack with one of them; the watchmaker Carl f. Bucherer.

JCR: Who is the new luxury watch consumer? Do you see the luxury watch customer getting younger?

MF: Today’s 25-to 40-year-old luxury consumer has traveled overseas.Younger people read international newspapers and magazines. Professionals and managers, but also the independent entrepreneurs, make more money today than 20 years ago on Wall Street, or with tech companies, as top/midlevel managers of Fortune 100 companies, and also as successful media managers, designers, musicians, and sports stars.

JCR: Cartier and Rolex, for example, two very popular brands, are so entrenched in the fashion space. How do you plan to compete?

MF: We are not about fashion, but about style and quality. You pay a lot for our watches, but they last for generations and will never be out of fashion.

So speaks a man with true professional honor.

(the picture shows their new model Patravi TravelTec GMT)

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