Micro Brands Watches

Mechanical watches disrupting Swiss watchmaking

… the founders have written confident (or cocky?) on the flag, to shake the Throne of Swiss made . If it is really a realistic goal is. Media attention (such as by the Financial Times) is the brand but certainly, not least on pithy sayings as “Swiss-made is a joke” of founder d’amore. The strategy seems to be to so far: the Kickstarter funding target of 80,000 Swiss francs was quickly far exceeded.

Micro-brands try all in all to frequently by the established watch brands to stand out by putting on exceptional designs (such as Goldgena/Code41) or rather unusual materials , only hesitant or crunchy prices are offered by the big brands. Bronze for example is a striking and often used by micro-brands housing material. Real fight prices offer many micro-brands E.g. at Carbon watchesthat break at the noble brands Hublot, IWC and co. quickly five-digit price regions. The micro-brands using their Startup flexibility and can enter without the bureaucratic hurdles of a company quickly on market trends (keyword: Time-to-Market).

However, many micro-brands with so-called tributes provide hot discussions in relevant watch forums. For example the Rolex Submariner, whose design copied frequently (almost) 1:1 is is a popular destination of micro-brands. This is not forbidden (designs can be protected only for a certain number of years), but provides for owners of the original often for Red heads.

An attractive price for a copy of the design or homage to is of course the main argument of the micro-brands: almost 20 pieces of rock hard Ocean 1 black (EIA €380) instead of the Rolex Submariner, one can (EIA €6800), for example, buy. The significantly more favourable tributes in detail of course can reach not the quality of the model should be clear. The price-performance ratio is still usually tip top.

Firstly, this is because components such as hands or dials are produced often cheap and great quality in Asia. Also the turned on standard works from the home are ETA, Miyota or Seiko mass-produced and therefore relatively cheap to purchase. On the other hand, save yourself the most micro-brands, but also the way through dealers and distribute themselves through the Internet in the whole world-a streamlined direct sales approach, which saves the trade margins, which in turn benefits the customers in the form of cheaper prices.

You not creates an standalone brand image as a Pure homages producer safely. Therefore, many micro-brands choose also a dual strategy: The model portfolio basis based on tributes and complemented gradually independent designs. In the case of for example is rock hard Apollon chronograph to name a few, who scores with a (not world-perhaps shattering, but still as fresh) idea, by three different colored bezels are supplied, simply replace the.

One or another micro-brand creates the way with a such two-pronged maybe down to an “established” brand – one of the best examples, so you can discuss also, whether one can call the brand due to their size (number of employees, turnover) even as micro fire there certainly is rock hard.

A well established brand is a very desirable goal from point of view of the manufacturer: A brand can be seen as a guarantee of quality for the customers are willing to jump a few euros more than for a completely unknown brand – a benefit of doubt , so to speak, the silver of course (more or less) settle the major traditional manufacturers such as Omega, Rolex, Breitling, Longines, etc..

The most important micro-brands

There are micro-brands like on the sand of the sea. The Berlin-based watch and bracelet-shop Watchbandit lists approximately 350 micro-brands – respect to those who still goes through. For this reason I would like to a few selected micro-brands including key data list at this point, the in the German watches community enjoy a good reputation.

Micro-brands from abroad: it is important to note it when importing

Many good micro-brands are located in foreign countries: If a payment is made via PayPal (see table) is one with respect to buyer protection on the relatively safe side, yet there be hidden costs .

While shipping is mostly transparently communicated on the pages of the micro brands, customs duties and import VAT can greatly increase the supposed bargain. Within the European Union comes with an order no additional import tax levied by the Customs :

Trade within the European Union is exempt from turnover tax on imports because the EU VAT is domestic. The trading of goods with third countries (non-EU area), such as Switzerland, Japan, United States, surcharge the import VAT at customs. The tax rate for imports is the same as for sales in Germany: 19% […]

However, it is urgent to note: some manufacturers such as E.g. Prometheus (Portugal) only the net prices are shown, i.e. the sales tax is calculated only during the payment process directly above it if you specify as the destination Germany (or any other European country).

For orders outside the EU 19% added definitely import turnover tax be – taken by customs in Germany and not only on the (net) value of goods, but also on the shipping costs.

The import sales tax will be charged generally with the customs duties .

The value of goods exceeds €150, so the goods are no longer exempt from customs duty and it is in addition to the value added tax in addition to pay a percentage rate of duty on the value of the purchase price (so including the shipping costs). The duty rate will vary depending on the products. […]

Watches the customs duties however are a drop in the bucket: maximum of 80 cents (!) are due.

Here is a short example calculation:

Watch €500 + shipping = €20 rating €520

On the €520, then 19% come on it above = €618,80. The customs duties are so nearly €620 plus.

Additional costs may arise also if you want the clock to convince send back (withdrawal). Applies also here:within the EU, this is usually not a problem:

In the EU , you have the right, […] Return purchases within 14 days for a full refund of the purchase price.There’s one any reason – enough even if you have considered himself just simply different.

Since 2014 after is a rule requiring one remaining seated on the cost of return shipping – asks circumstances here if necessary from the manufacturer or dealer.

It is much more difficult for orders outside the EU – here you should inhale the returnsconditions of micro-brand manufacturer intensively as in particular the cost of return shipping can pretty much hit Asia (DHL package to Hong Kong for example €43.99). At Ocean7 , it says for example significantly less consumer-friendly:

Our examination and return policy is clear and simple – try the watch on as you would’nt in a store. Do not remove any protective plastic material, links, etc. Send the watch, box and all accessories back to US and you can expect to receive a full refund less shipping. What if protective material removed, links were removed and replaced, or even the slightest scratches or evidence of wear are found, the watch can no longer be sold as new. Expect to receive a refund less shipping and to additional minimum deduction of 25%.

A return authorization must be requested within three days of receipt, to receive a refund. Shipping charges, package refusal charges and wire transfer or Western Union fees, will not be refunded.

Guarantee and warranty when ordering by micro-fire watches abroad

All the following instructions have been researched to the best of our knowledge and belief in December 2016, replace does not constitute professional legal advice but in case of doubt of course!

First of all one must distinguish guarantee and warranty as this is often confused: A guarantee is a voluntary promise of the manufacturer, as a guarantee in case of a defect (E.g. product defect) is stipulated. With a warranty, the manufacturer thus extends the statutory warranty.

When ordering from a manufacturer, a warranty processing in case of defects (at least on paper) is rather not a problem within the EU – the period is 2 years. Within the first 6 months, the buyer through the so-called reversal of burden of proof is even more protected by the seller must prove that the goods not was flawed (and that is probably possible in rather rare cases for the manufacturer). It is important, however, that attacks the warranty just in case of defects, which are available already at the time of the goods receipt . In other words, errors that occur later “just so” are not covered by the statutory warranty. The manufacturer is can demonstrate but very rarely that an error port after 4 months (E.g. in the movement or a loose Crystal) not already supplied was “anchored” in the watch.

Outside the EU , it is unfortunately much of out – (as in the right consumer-friendly EU) there is no uniform legal guidelines. In case of doubt helps only the search of the warranty regulations in the country where you ordered. In Singapore (see Movas watches), for example, there is this includes so-called lemon law, the warranty (with reversal of the burden of proof) on defective products for 6 months and thus closely resembles the legal situation in the EU.

So much for the theory. Summa Summarum being quite well protected with a manufacturer in the EU mainly in the first 6 months after purchase. Especially for more hidden defects, as for example on the movement will get around the manufacturer usually little to repair of the clock, replace, or refund. But also outside the EU you should contact first friendly manufacturer before you just throw with paragraphs to or a request for PayPal buyer protection is – grade by the fact that the companies are generally very small, try to find them, to escape a geschäftsschädigendem social media mini Shitstorm mostly a satisfactory solution.

The international micro-brands also often advertise with an international warranty. Here is not guarantee equal to warranty. Is to distinguish between Full International Warranty and Limited International Warranty. As the name implies, is the latter warranty of the manufacturer on certain areas limited, which are absolutely traceable part but also by the mere common sense here. At the micro-brand Prometheus , it says for example:

The warranty does not cover damages resulting from misuses, unauthorized repairs, accidents, normal wear of strap, scratches, improper use, etc.

If you want to get more information about this wristwatch, please visit our website of WAtchtutorials.org.

Gallery

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