THE BEST VISION Asked The Manufacturer Of Frames LINDBERG What Makes LINDBERG Sunglasses So Special
The Danish Royal Family, politicians, business tycoons and big celebrities all wear eyeglass frames LINDBERG , the Danish designer of eyeglass frames. A special highlight is this year’s collection of sunglasses that once again demonstrate the tradition of Danish design, elegant and minimalist, which makes the LINDBERG so well known and appreciated. Since attention to high quality is a common feature of LINDBERG and ZEISS, all frames come with ZEISS eyeglass lenses. THE BEST VISION asked what’s so special about this collection and why the ZEISS sunglasses are the perfect match.
Model LINDBERG 8569
LINDBERG’s success story began in Denmark in the 1980s, when Poul-Jorn Lindberg teamed with architect Hans Dissing to design the AIR titanium frame, the first non-articulated and screwless glasses. Since then, LINDBERG glasses, made from lightweight titanium without rims, are synonymous with aesthetics, technological innovation and perfection based on SunglassesTracker. The LINDBERG frames are unique, with a strict focus in essence, eliminating all unnecessary screws, rivets and welds. The result is incredibly strong and flexible sunglasses, and yet they are among the lightest and most comfortable sunglasses in the world.
In 2009, LINDBERG also started producing sunglasses. From the beginning, LINDBERG decided to supplement its sunglasses with ZEISS lenses.
BEST VISION: LINDBERG and ZEISS have been working together for some years now. Why were the first frames of sunglasses mounted with ZEISS lenses in 2009?
LINDBERG: We chose ZEISS because we were looking for a partner who would offer our sunglasses an exceptional visual performance, excellent UV protection and attractive colors. They matched perfectly with our products.
BETTER VISION: That was in 2009. Let’s now look at the 2013 sunglasses collection. Where did ideas come from for the shapes, the style and the colors of the frames and lenses?
LINDBERG: It’s hard to say exactly where our ideas come from. At LINDBERG we do not believe that inspiration can only be found in the fashion of the old days. On the contrary, we like to find our inspiration in the present, in what surrounds us, and even everyday things, such as music or food, can be one of the most important sources of inspiration. For us, design is a way of thinking-about shapes, colors and materials in combination with technology, perfection and comfort. And although our inspiration comes from many different things, we always have our main value in mind, namely, sober design. We want to ensure that our sunglasses are always up to our standards-they have to be attractive and comfortable to wear.
Model LINDBERG 8570
BEST VISION: The LINDBERG Sunglasses Are Equipped With ZEISS Lenses. How And When Does Lens Choice Influence The Design Process?
LINDBERG: Lenses are a very significant part of our sunglasses. With every change in lens color and size, our classic sunglasses look completely different. Take, for example, our model 8570: simply change the color of the lens and the model goes from very discreet to extravagant. We can say that with ZEISS lenses, we give our sunglasses a certain individuality.
BEST VISION: What Is The Most Iconic Model In The Collection?
LINDBERG: Our most iconic model will probably be the 8556. This model is part of our sunglasses collection right from the start. It has become a modern classic and will always be fashionable. The model is, in fact, a true chameleon: depending on the colors and lenses used, it is appealing to various types of people, men and women of all ages. And we can continue renovating the model; For example, we are launching the model in an entirely new way with ZEISS lenses, in combination with a new LINDBERG color, at this year’s Silmo fair in Paris in October.
Model LINDBERG 8556
BETTER VISION: One of the distinctive features of LINDBERG glasses is the use of precious materials such as titanium, gold, platinum, diamonds and buffalo horn. These materials are synonymous with timeless elegance, exceptional strength and visual impact. What is the relationship between material selection and frame design?
LINDBERG: There’s a very close relationship between material selection and frame design. We can even say that they are interdependent things. For example, to make a soft and delicate frame, acetate is an obvious choice. The material, by its nature, has a softness and depth that the titanium does not have. With titanium, you can create a light and yet strong look that can be used sporty, classic and chic.
When working with gold, it is important that our design looks light and aesthetic – in the words of Coco Chanel: “Luxury, if it is not comfortable, is not luxury”.
In addition, we blend materials, such as using titanium inclusions in our acetate sunglasses, as titanium strengthens acetate, making sunglasses truly flexible and adjustable. This means that our frames, while incredibly strong and flexible, are among the lightest and most comfortable on the market. And this is exactly one of our top priorities when designing glasses: comfort and flexibility and the ability to fit each frame to your wearer. And this also applies to our sunglasses.
BEST VISION: One last question. Seeing famous people, namely the members of the Royal Danish Family, wearing LINDBERG glasses is certainly a source of great satisfaction for you. Can you remember a significant moment that happened?
LINDBERG: It seems obvious to me that the Danish Royal Family uses a Danish design. However, of course we are very pleased and honored to have opted for our glasses.
A significant moment, which was a great surprise for us, was when the poster for the movie “James Bond – Tomorrow Never Dies” came out. It showed the villain, the media baron Elliot Carver, with a pair of LINDBERG glasses. And, after all, the glasses come on their own initiative, it was not even a question of product placement. We were ecstatic!
One of LINDBERG’s most outstanding clients is the Danish Royal Family. SM the Queen Margrethe II and SAR Henrik use titanium frames LINDBERG; HRH the Crown Prince Frederik and HRH the Crown Princess Mary wear frames of LINDBERG sunglasses. The company was granted an exclusive “Royal Charter by the Danish Court”, an honor given to the top companies that provide the Royal Family.
With over 60 design awards, including the Red Dot, this first-rate glasses company is undoubtedly a brilliant example of eyeglass design at its best.
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