What are “good” or well-known watch brands? How can you represent watch brands in a top 10 list? Is there a list of watch brands, you can focus on the? Rolex is the non plus ultra and can sit up in all watch brands lists the Crown?
Such and similar questions are interested in purchase of watches – as I some time ago. Of course, there is not a uniform method for such rankings. However, I would like to introduce some approaches that help to provide an Overview of good, popular and well-known watch brands .
Watch brands list for brand awareness
From the perspective of companies followed establishing a brand for example the objective of a high level of brand awareness. It is quickly evident for example in the focus clock monitor 2013 (page 7) that access watch buyers tend to well-known watch brands. Stats geeks like me would also say: brand awareness and purchase intent or ownership correlate strongly with each other.
From a marketing standpoint, this is of course not a phenomenon which applies only to the watch industry – not for nothing, many companies spend several Million euro for sponsorship contracts, for example in formula 1, German Bundesliga etc.. It is likely including any football fan be escaped, that the TAG Heuer logo in the context of the timing in the Bundesliga is very present. Of course, now, not every football fan will immediately run out and buy a TAG Heuer watch. Yet there are proven links between the memory of a brand and a possible future purchase.
In the largest consumer media study of Switzerland, the MACH consumer report, over 14,000 participants from 14 years of age were asked to specify known watch brands . The list can be found at TIMEdictionary.
The top 20 brands after brand awareness are therefore:
- Swatch
- Rolex
- Tissot
- Omega
- Cartier
- Certina
- Breitling
- Longines
- RADO
- Bucherer
- Casio
- TAG Heuer
- Zenith
- IWC
- Chopard
- Fossil
- Piaget
- Patek Philippe
- Hublot
- Audemars Piquet
Is noticeable on the watch brands list that virtually all price ranges covered are: from very cheap (fossil), middle price segment (Certina) down to the absolute luxury bling-bling-segment (Patek Philippe) is all represented. Also striking, but also not too surprising against the background of the country focus on the Switzerland: some foreign brands such as Seiko (Japan) or NOMOS Glashütte (Germany) at all do not show up here.
Something is surprising anyway, that swatch has still the nose prior to Rolex in terms of brand awareness. It is reputation swatch certainly E.g. in the pop watches-design and extremely eye-catching international promotion campaigns. Moreover, the cheapest are included of course more swatch watches at the average consumer when making a purchase as Rolex.
List of watch brands by brand value
There are quite a few evaluation procedures, taking account of various criteria attempting to represent the(monetary) value of brands . The New York company Interbrand is one of the most cited sources, when it comes to brand values have grown. Even if under the annually established 100 best global brands finds not only watch brand, look of at the Interbrand focus report best Swiss brands 2016 already again quite different from: in the top-50 list can be found in addition to Nestlé, Lindt and co. also everything that has rank and name in the Swiss watch industry – particularly in the midfield it is neck and neck:
1 to 16 of 16 records
Overall, best underlines the importance of the watch industry for the Swiss economy Swiss brands ranking.
But how does Interbrand at all on these values? This is a well-guarded business secret in detail of course.However, the following criteria included in the evaluation:
the dynamics of the relevant market, the stability of the brand, brand leadership, development compared to competitors, the continuity of the brand management, the degree of internationalisation of the brand and legal trademark protection.
Because behind each brand value ranking of course is its own loading calculation procedure, the values of rankings to rankings can vary strongly. This is evident with the brand value ranking of the Swiss trade newspaper. This sets the most valuable Swiss watch brands every year in collaboration with a consulting firm. The top 10 is as follows:
- Rolex
- Omega
- Cartier
- Patek Philippe
- Swatch
- TAG Heuer
- Longines
- IWC
- Breguet
- Audemars Piquet
No surprise: You will find probably no brand value ranking occurs Rolex not before all other watch brands. Rolex made it plain and simple, that the brand is perceived by many to be the prestige object at all. However, this has also a downside: many turn up at Rolex only their noses (keyword “Pro Lex”). This does not do justice Rolex of course absolutely the quality and the tradition of the brand. This shows, however, that many”accidental” brand Ambassador as self-proclaimed Gangsterrapper quite negative can rub off on a trademark.
The Rolex flagship par excellence is the Rolex Submariner, which is known as “a sore” despite the understated design and relatively small diameter.
CAPITAL-watch brands list: Assessing German Jewelers
So far, the German marks have been unfortunately neglected. A little remedy the Watch brands list of CAPITAL magazine here.
When the watch compass capital asks each respondents lang, to assess the sentence “This brand stands for tradition, innovation, etc.”: strong approval (value 1) to severe rejection (value 4).
Overall, 36 brands in the categories of tradition, innovation, value, design, price, customer service and sportsmanship by 86 watch dealers were evaluated and immortalized in a list.
Not surprising: undoubtedly excellent, but hardly achievable at the same time just for the Otto-normal customers Precious brands such as Patek Philippe, A romp in the overall top 10. Long & Söhne, Jaeger-LeCoultre, Vacheron Constantin, Audemars Piquet, Breguet and Blancpain.
Who has no desire to spend the equivalent of a new car for a watch, should rather take a look at the price/performance of the watch brands list of CAPITAL – here the top 10 *:
- NOMOS Glashütte
- Rolex
- Tissot
- Junghans
- Longines
- Tudor
- TAG Heuer
- Frederique constant
- Oris
- Omega
* The results of the survey are presented in the CAPITAL watch compass also still beautiful.
Not surprisingly, also watches in the middle price segment emerge in the category price E.g. Tissot or Junghans, who offer money very much watch for it. Something quite surprising, however, is the initial placement of NOMOS Glashütte-and thus before the Rolex. German watches have a very simple design and starting from €1000. Exciting: In a (non-representative) survey for the prize Golden balance 2016 (focus among others) garnered Nomos in the also price categories “up to €2500” and “up to €5000” each from first place.
Top & flop watch brands of the watchlounge Forum survey
The German watchlounge Forum a permanent survey to the top & flop runs since 2010 watch brands of forums users. In the survey, each user has to indicate the possibility of so many tops and flops like (multiple answers possible). Here the top-20 on the State June 2016, descending entries sorted by number:
- Rolex
- Panerai
- Omega
- Lange & Söhne
- IWC
- Patek Philippe
- Jaeger LeCoultre
- Blancpain
- Glashütte original
- Audemars Piquet
- Breitling
- Sense
- Seiko
- Zenith
- Rock hard
- Breguet
- TAG Heuer
- Vacheron
- dornblüth
- Tudor
Less surprising: Rolex may sit up once again the Crown. Certainly something surprising: The brand Panerai is ahead of Omega, IWC & co. established. The reason may be the following: there is a veritable cult around the mark with Italian roots: hardcore fans of the brand name itself even Paneristi. The rather simple but mighty watches are only buyable since the 90s for normal citizens, because the technologies were defeated in the clock of the duty of confidentiality. Because: already since the beginning of the 19th century Panerai supplied the Italian Navy…
“Insider tips” and my personal top watch brands list
In the featured lists brands repeatedly such as Rolex, Omega, TAG Heuer, Breitling, IWC Longines, Tissot, etc..For many, this is not really surprising. A few insider tips get rock hard with headquarters in Germany and Swiss (order) manufacturing, as well as the independent Swiss company but it for days, including the Rolex daughter Tudor, the Frankfurt brand sense Special watches, the “micro-brand” Oris.
Unfortunately, the brand of Hamilton, which I have highlighted in an article about military watches is completely unrepresented in the brands list. But other so-called “Micro-Brands”, so small and independent watch brand, are sure worth a look. A good value for money offer (in unsorted order):
Independent small watch brands from Germany:
- Rock hard
- Laco
- Stowa
- Kemmner(no website, only ebay)
- Tourby
- H2O/Helberg
Independent small watch brands, international:
- Helson watch
- Borealis watch company
- Magrette timepieces
- Makara watches
- Timefactors
- Gruppo gamma watches
- Armida watches
- Deep blue watches
- Ocean7 watch company
Many good micro-brands are located in a foreign country, but generally no problem should be an order (E.g. in combination with PayPal). Watch if necessary the customs environment. With customs not interested anyway with the brands, which send from Germany as E.g. Steinhart.
Many of the mentioned brands are certainly not “genuine” insider tips for a watch connoisseurs. For someone who is not familiar with the matter, but worth a look on these sometimes perhaps to little respected watch brands.
Of course I want to deprive not my personal watch brands list you, when incorporated as my experience, quality, brand image, and price I. My top 5 favorite brands are:
- Breitling
- Omega
- Longines
- TAG Heuer
- Hamilton
Do you know other watch brands that actually deserves the place in any of the watch brands lists? Leave me a comment!
Gallery
Watches as investment: average prices of the top 10 luxury …
Source: www.chrono24.com
Top 10 Watch & Jewellery Brands 2015: Instagram
Source: luxurysociety.com
Ranking the world’s best – and worst
Source: news.mongabay.com
Report contents
Source: www.digital-luxury.com
WorldWatchReport™ 2014 Key Findings
Source: www.slideshare.net
Best Clothing Brands – fashion dresses
Source: www.diysg.com
Study: Top global brands include plenty of tech firms and …
Source: www.thecarconnection.com
Hottest Hot Sauces: Popular Hot Sauce Ranked on a Chart …
Source: www.thrillist.com
Biggest beer companies in the world
Source: uk.businessinsider.com
The Top 10 American Models To Watch Out For in 2018
Source: www.fashionmodeldirectory.com
Revenue of the leading car manufacturers 2014
Source: www.statista.com
VIDEO
Source: video.eurosport.co.uk
Country Brand Index
Source: www.futurebrand.com
Dry Cocktails & Pizza
Source: www.flawlessmilano.com
Holly Sonders Pics & Videos: Most Beautiful Women in Golf …
Source: www.golf.com
Self-driving cars, Hyundai’s new N brand, Used Teslas …
Source: www.thecarconnection.com
[RESULTS] Chase Kosterlitz Wins In Noja, Spain
![[RESULTS] Chase Kosterlitz Wins In Noja, Spain](http://www.supracer.com/wp-content/uploads/2013/06/2013-Noja-SUP-Race.jpg)
Source: www.supracer.com
Watch Brand Ranking Ranking Feeble Rank Brand
Source: bestanalogwatch.blogspot.com
swiss mechanical watches ranking
Source: driverlayer.com
WATCHES BRANDS RANKING IN INDIA
Source: wroclaw.plan.pl