Abbreviated as SP by abbreviationfinder, strategic planning is a plan prepared by management for the organization’s long-term existence. This concept is common mainly at the beginning of the company’s activities, where the strategy is made to define goals that mark the company’s work routine. To make a strategic planning, managers use different tools and methods that reach from the processes to the company’s philosophy.
What is a strategic plan?
The strategic plan is prepared in conjunction with the objectives and goals and are the means used to publicize the actions to be taken to achieve the planning as a whole. In this way, teams and different sectors of the company can monitor and learn about the strategies formulated by management, in addition to being the means by which the organization’s mission is constantly disseminated.
How to do strategic planning
There are different ways to structure strategic planning. Some organizations follow similar standards with common methods, such as:
- Preparation of the team that manages and elaborates the strategies;
- Definition of the Mission, Vision and mainly of the Business Values;
- Assessment of the environment to seek to understand internal strengths and weaknesses and external opportunities and threats through SWOT analysis;
- Definition of objectives and goals to be achieved in the medium term of the company;
- Record the strategic plan that must be implemented in the organization’s day-to-day;
- Constantly assess whether processes are proceeding according to strategic planning.
In general, the planning starts by analyzing the company’s sense of existence and the assessment of the state it is in. Soon after, it is necessary to define the strategic objectives and the ways to achieve them through the established goals and actions.
Thus, strategic planning must provide a future in which the business is prepared for all circumstances and directed according to the management’s schedule.
Examples for strategic planning
Strategic planning defines goals that reach the entire organization during the long term of its existence, starting from its current state, for companies that are not new.
Therefore, the first step is to understand points that characterize the current reality of the company, analyzing strengths and weaknesses, and then to know what will need to change to suit the goals.
From the analysis of the scenario, it is possible to draw conclusions through the SWOT analysis, which results in points that can be exemplified as:
- Strengths: “Good visibility in the market and a committed team”;
- Weaknesses: “Limited resources”;
- Threats: “Substitute products”;
- Opportunities: “New ways of doing marketing”.
So, it is possible to set objectives based on the environmental analysis, such as “to increase, even more, the visibility of the company in 10 years”, for example.
For the purposes, the team must start planning strategies towards the goals to be achieved. These can be “capturing new resources, investing in more advertising and creating new products”, for example.
At the end of the strategic planning, the action plan is developed as a way to organize the steps to be followed and easily demonstrated to the company’s teams.
What is Tax Planning? Understand how to do it
Tax planning is essential so that taxes due do not become a problem for the company’s finances.
Through this planning, all taxes are managed in order to generate savings for the business when they are legally reduced. This process is known as tax avoidance and differs from tax evasion, when it occurs illegally.
Sometimes, the law itself allows tax incentives for the company to carry out tax avoidance. In addition, there may be loopholes that offer good savings for the company.
Managing the taxes, as well as any of the expenses, is essential to keep the accounts up to date and the good health of the business.
How does tax planning work?
This planning consists of managing the company’s accounting and financial environment, in order to reduce taxes on the activities it carries out.
In addition to reducing tax expenses, it allows you to obtain a competitive advantage in the market as prices can be reduced during financial management.
To carry out tax planning, a company needs specialized employees or to hire the services of qualified professionals, such as accountants.
With a focus on taxes, points are analyzed where it is possible to save, existing tax exemptions, or even, if the tax framework is correct.
Properly planning each of the taxes to be paid is essential. In Brazil, there are several types of taxes, which are divided between municipal, state and federal.
Good tax management allows the company not to fail to pay taxes correctly, as planning also ensures that all laws are strictly followed.
How to plan the taxation of the company?
A manager who organizes the finances of a company must have a thorough understanding of most of the tax laws that affect the activities carried out. Especially as for ICMS or ISS.
In each of the operations carried out, it is necessary to analyze which taxes are to be paid and to check if there are tax incentives that can favor the company’s revenues.
The tax manager can also participate in the formation of the sale price. That way, the price of each product can be charged correctly.
The tax framework is also an important item to consider, especially at the beginning of the company’s activities.
The main frameworks to be considered, and that management must choose considering the estimated revenue, are three:
The company should have revenues of up to R $ 4.8 million per year. The rate is paid in a single amount and already includes all taxes that the company should pay separately.
Presumed Profit is a modality that simplifies the collection of Corporate Income Tax (IRPJ) and Social Contribution on Net Income (CSLL).
It serves businesses that do not fit into Simples Nacional and have a maximum revenue of up to R $ 78 million per year.
For Real Profit, the company must calculate the IRPJ and CSLL by the profit properly obtained in the accounting period.
This classification is mandatory when the turnover exceeds R $ 78 million per year. However, it may be an option for businesses in which the presumed profit taxation ends up being higher.